Editorial Web Platform • Global presence
The Vaping Today
We designed the brand and editorial platform for a global harm-reduction outlet: scientific and policy content that's readable and credible, in two languages and across multiple regions.
- Web design
- Brand design
- Brand positioning
- Client
- The Vaping Today
- Industry
- Media · Web publishing
- Our role
- Brand and web platform design
- Reach
- Global · Spanish and English
01
Context
The Vaping Today is a digital publication covering vaping, tobacco harm reduction and its regulation, with a global outlook and in both Spanish and English. Its content spans science, policy by region, opinion, interviews and market coverage.
02
The challenge
It's a technical, sensitive and often misunderstood subject. We needed to build an identity and an editorial architecture that conveyed journalistic rigor (not activism), organized many sections and worked at scale across several regions and two languages.
03
Our approach
- 01
Editorial identity
We defined a restrained, credible brand, with a typographic and visual system built for long-form reading and informational authority.
- 02
Content architecture
We structured sections and taxonomies —science, policy by region, opinion, interviews and market— so readers can find and navigate the content with ease.
- 03
Bilingual, global experience
We designed the platform to operate in Spanish and English and cover multiple regions without losing consistency or clarity.
- 04
Publishing engine
We integrated a newsletter and reusable components to publish at a high pace while maintaining editorial quality.
04
The solution
A scalable editorial platform and a brand that position The Vaping Today as a global reference source in harm reduction, with a clear and trustworthy reading experience.
ES / EN
Bilingual editorial platform
Global
Coverage by region
Editorial
Identity of a serious, credible outlet
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