UX/UI & Branding • Regional campaign
Aclaremos las cosas
We created the brand and experience for «Aclaremos las cosas»: a campaign that turns people with no political experience into protagonists of change.
- UI/UX Design
- Web design
- Brand design
- Client
- Aclaremos las cosas
- Industry
- Campaign · Advocacy
- Our role
- UX/UI, web and brand design
- Reach
- Latin America
01
Context
«Aclaremos las cosas» is a citizen-activism platform in Latin America focused on harm reduction, under the message «Mi salud, mi decisión» (My health, my choice). It brings together educational resources, legislative tracking and advocacy tools.
02
The challenge
Mobilizing people with no activism experience around a technical, regulatory topic. It had to be accessible, motivating and actionable, without the jargon that pushes people away.
03
Our approach
- 01
Narrative and brand
We built an identity and a story where the user is «the hero of change», with a warm, inspiring and action-oriented tone.
- 02
Action-oriented UX
We designed clear flows: understand the issue, contact legislators and join the community, with simple, mobile-first tools.
- 03
Content that educates
Infographics, easy-to-understand policy summaries, podcasts and news to lower the barrier to entry.
04
The solution
A campaign microsite that informs, mobilizes and connects —strengthening existing organizations with real-time legislative tracking and direct contact with decision-makers.
«Mi salud, mi decisión»
Clear, memorable campaign message
Toolkit
Advocacy tools ready to use
LatAm
Regional reach
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