UX/UI & Branding • Regional campaign
Aclaremos las cosas
We created the brand, the experience and the podcast for «Aclaremos las cosas»: a campaign that turns people with no political experience into protagonists of change.
- UI/UX Design
- Web design
- Brand design
- Client
- Aclaremos las cosas
- Industry
- Campaign · Advocacy
- Our role
- UX/UI, web and brand design, podcast production
- Reach
- Latin America
01
Context
«Aclaremos las cosas» is a citizen-activism platform in Latin America focused on harm reduction, under the message «Mi salud, mi decisión» (My health, my choice). It brings together educational resources, legislative tracking and advocacy tools.
02
The challenge
Mobilizing people with no activism experience around a technical, regulatory topic. It had to be accessible, motivating and actionable, without the jargon that pushes people away.
03
Our approach
- 01
Narrative and brand
We built an identity and a story where the user is «the hero of change», with a warm, inspiring and action-oriented tone.
- 02
Action-oriented UX
We designed clear flows: understand the issue, contact legislators and join the community, with simple, mobile-first tools.
- 03
Content that educates
Infographics, easy-to-understand policy summaries and news to lower the barrier to entry.
- 04
The podcast, from research to publication
We produced the campaign's podcast end to end: researching each topic, writing the scripts, recording, editing and publishing. Since its inaugural episode in December 2024 it has run to 17 instalments of between 12 and 27 minutes, with interviews with international voices in harm reduction and episodes published in both Spanish and English.
04
The solution
A campaign microsite and a podcast of its own that inform, mobilize and connect —strengthening existing organizations with real-time legislative tracking and direct contact with decision-makers.
«Mi salud, mi decisión»
Clear, memorable campaign message
Toolkit
Advocacy tools ready to use
17 episodes
Podcast produced end to end since December 2024, in Spanish and English
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