Brand & Web Platform • Association · Colombia
Asovape
We gave identity and a platform to the voice of adult vapers in Colombia: science, rights and community in one place.
- Web design
- Brand design
- Brand positioning
- Client
- Asovape · Asociación Colombiana de Vapeadores
- Industry
- NGO · Consumer association
- Our role
- Brand and web platform design
- Reach
- Colombia
01
Context
Asovape, the Colombian Association of Vapers, represents adult citizens seeking free and regulated access to lower-risk nicotine products. It's part of the ARDT Iberoamérica network and promotes tobacco harm reduction grounded in scientific evidence and rights.
02
The challenge
Communicating a technical, sensitive and regulated topic with credibility and warmth, and turning the site into a useful tool for education, activism and membership for a general audience —not just experts.
03
Our approach
- 01
Brand and narrative
We built a serious, trustworthy identity, with a tone that balances scientific rigor and human warmth.
- 02
Content architecture
We structured a scientific library, vaping myth-busting, user testimonials and policy and press news so anyone can find reliable information.
- 03
Community and membership
We designed a clear path to get informed, join and become a member, turning visitors into active members.
04
The solution
A brand and a web platform that position Asovape as a national reference in harm reduction, with scientific resources, real testimonials and a membership channel.
Colombia
National reference for the cause
Evidence
Scientific and press library
Community
Education, testimonials and membership
Have a project in mind?
Tell us your challenge and let's design the next success story together.
Start a project