Coding school • EdTech · Colombia
The Coding Club
We designed and built the site for The Coding Club, a coding school for children, turning a technical curriculum into a path a parent understands in under a minute.
- Web design
- Information architecture
- Art production
- Client
- The Coding Club
- Industry
- EdTech · Coding for children
- Year
- 2022
- Our role
- Web design, art production and build
- Scope
- Colombia · Online classes
01
Context
The Coding Club teaches children aged 7 to 17 in micro-groups of three, with teachers qualified in pedagogy and a continuous curriculum that moves from block-based programming to conventional languages: from Scratch to Python and JavaScript.
02
The challenge
The person who decides is not the person who learns. The child wants to make video games; the parent wants to know whether this leads anywhere and what the money buys. We had to explain to someone who has never heard of Scratch why four courses are a method and not a catalogue of loose workshops.
03
Our approach
- 01
The curriculum as a path, not a catalogue
We structured the courses as a visible progression — basic, intermediate, advanced — with the number of sessions on the face of every card. The question the page answers is not "what courses are there?" but "how far does my child get?".
- 02
A visual language per level
Each course got its own graphic piece — saturated gradient, patterns and a three-dimensional object — with a distinct colour per level. A parent recognises the progression by colour before reading a word.
- 03
Photomontage that speaks to two audiences
We composed the editorial images by setting 3D objects over photography — a rocket, a small plane, a UFO — with cast shadows. It became the site's visual signature: playful enough for the child, sober enough for the parent to take it seriously.
- 04
Build and a page per course
We built the site in WordPress with Elementor: the home page, a page for each course, the team section and a capture landing page for the free trial class.
04
The solution
A site that presents the school as an educational process rather than an offer of courses: the whole path in view, the teachers with names and faces, the voices of families who have been through it, and a single call to action repeated throughout — book a free class.
4 levels
presented as one progression, from Scratch to Python
1 action
a single call to action across the whole journey
6 pages
home, courses, team and capture landing
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